So you’ve done all the steps to start your business and get setup online. You’ve installed Google Analytics or another tool to monitor your traffic…and the data line stays flat. While this can be disheartening, it doesn’t necessarily mean you’ve done anything wrong. In this line of thinking, that is the first thing that you should check. Once you’ve confirmed that your site is visible to search engines and is optimized correctly, it’s time to start exploring some marketing strategies. The content in this section will help you navigate the waters of troubleshooting, optimization, and marketing in order to increase your site’s traffic.
Troubleshooting – Your site may be ‘invisible’ to search engines, or maybe you just need to take some proactive steps in order to entice them to crawl it. Depending on your setup, correcting the issue may be as simple as a couple of clicks, or it may be something more serious. We’ll provide tips and resources to diagnose your issue so that search engines can find your site and you can start selling more online.
Search Engine Optimization (SEO) – In today’s internet, content is king. If you already have your site visible and submitted to search engines, then you may also want to take some steps to optimize your site by writing great sales copy and META tags that include your keywords. Knowing how much or what kind of content to write will largely depend on your audience and what you’re selling online. Our online business tips will help you create engaging and useful content for your customers.
Marketing – Once all your ducks are in a row, it’s time to start promoting. Organic traffic acheived through Search Engine Optimization (SEO) is best because it costs nothing except time. If you’ve got a marketing person or a savvy intern, promoting your site through white-hat SEO methods is a no-brainer. For those that are running the show in all aspects, finding additional time can be a challenge. In this case, a paid advertising campaign such as GoogleAds or paid content promotion may make more sense. Our content covers several different online marketing strategies that you can try, as well as tools and tips to help measure your results so you can tailor your campaign specifically for what you’re selling to your audience.